Stephan Bevan’s Blog

It is becoming increasingly more challenging for companies to stay competitive in this Global Economy. As more and more products are being produced in China and labour is being outsourced to India all to the lowest bidder, it is absolutely vital for companies to have a substantial web presence in order to stay alive and not become extinct. YOUR competitors are already on the Internet and are ALL not only doing what they can to keep customers from going to you, but are also trying to steal your customers away from you! Your ability to remain on top your competitors will determine if your company thrives or becomes extinct through the ever evolving years of the Information Age into the Conceptual Age.

There are approximately 20-30 BILLION web pages on the Internet TODAY all trying to drive traffic to THEIR sites.

By having a website, you open your doors to a global market to create opportunities for your company that you would never have imagined. Your sales staff are good at what they do, but they can only talk to one person at a time and are limited to a local geographic area. When your company creates a website, you literally begin marketing your products internationally, often without having to pay commissions to your staff.

Companies set up a website for several reasons:
– to let others know they are current and technologically minded
– to provide their customers with information so they don’t have to
waste valuable resources explaining their products to every prospect
– to increase their Brand Recognition
– to increase leads & convert into sales
– to set up an e-commerce program creating another stream of income

The problem with this is that most web designers (as good as they may be) are brilliant at web design but have no idea how to drive traffic to your sight. Many even claim to know but really don’t realize that theres more involved than just metatags.

Without traffic, you will have NO conversions to sales, and without sales all you have is an information site. When searching for ANYTHING on the Internet 85% of people START with one of the 3 major search engines, who all have different criteria for determining how a site will rank.

A GOOD search Engine Optimizer/Guru should help your company with these ten things:
1) Help you to determine who your on-line Target Market really is.

2) Identify who your online Competition is.

3) Selecting the proper Keywords for your Industry/Vertical for SEO and PPC.

4) Re-write your Content to make the best use of your keyword phrases.

5) Only employ the use of “white-hat” Organic practices to avoid being penalized.

6) Proper use of Metatags.

7) Make sure your site has proper Flow for visitor retention (you have a 15second window to capture a visitors in).

8)Improve your rankings with New Content without creating duplication.

9) Submit your site to the search engines.

10) Maintain your rankings by keeping up to date with search engine algorithm up-dates.

Understand that this is not an overnight process and its not cheap. It can actually take up to several months, especially the more competitive your market is. There are no promises of success either. It will involve constant analysis and adjustments to your pay-per-click campaigns. If you try to do it on your own you will likely spend more time and money than if you hired one.

©2008 Stephan Bevan

Call me today for more information or to get started.
Stephan Bevan
Search Engine Optimizer
stephan @   stephanbevan  .  com